They work on the principle of quantity, where the more Fax Numbers contacts there are, the greater the possibility of a lead being created and thus a sale. But of course, this has some major drawbacks. Because of the sheer number of contacts, there is no "one" way of designing a cookie-cutter type of sales pitch that can appeal to a every type of prospect. This means that the strategy when approaching this sort of mass Fax Numbers audience is one that is often a hit and miss; pointless like spearing fish blindfolded. Your resources will also be stretched quite thinly over a huge number of contacts and this means that most of your time will be tied up with administrative issues and replying of faxes and phone calls within your Fax Numbers company rather than sales.
That is not what marketing is about. Marketing is Fax Numbers about leads, calling and making the pitch and closing the sale. The mistake that a lot of marketers make is that they approach their marketing strategy with the numbers strategy. In this day and age, you need to be focused and Fax Numbers your prospects highly targeted. Look at your product and service and think about the type of person that might be interested in purchasing it. Now place them within a range of people and soon you have a demographic. Within that demographic, you can come up with variables like purchasing power, in order to Fax Numbers determine the likelihood of a sales conversion.
In fact, if done right, the list of market possibilities and variables is Fax Numbers endless. Your job is to classify the greater market share into a common group of prospects that you can easily penetrate with your marketing literature. This is a battle half won already when you know that the Fax Numbers market you are approaching has the potential to buy your product. This is the importance of having a direct marketing list that has been tailor made with your product in mind. And this, will be the Fax Numbers difference between success and failure of your direct marketing campaign.